“I Am Second” began in 2008 in Dallas as a local experiment, sharing impactful stories through 20 short films. These films featured authentic accounts of individuals from various backgrounds, unified by the transformative power of prioritizing Jesus in their lives. The campaign gained momentum with its raw, relatable stories, spreading internationally and evolving into an influential movement. It now includes over 140 films, documentaries, series, and books, narrated by a wide array of people including athletes, musicians, and everyday individuals. Reaching over 150 million views in 230 countries, “I Am Second” continues to offer hope and guidance through its diverse resources.