Dr. Josh Axe and Jordan Rubin are prominent figures in the health and wellness field. Dr. Axe, a certified doctor of natural medicine, author, and educator, emphasizes holistic approaches to health through nutrition and natural remedies. Jordan Rubin, an author and speaker, focuses on healthy living and nutrition, particularly through his emphasis on ancient superfoods. Both have contributed significantly to promoting natural health practices and have written extensively on topics related to wellness, nutrition, and lifestyle.